Most Commonly Asked Questions About Email Marketing Software
Email marketing is an essential tool for businesses and agencies alike to connect with customers and forge lasting relationships. Choosing the right service for you can be tricky, but we’ve got you covered. Continue reading to find answers to the most commonly asked questions about email marketing services.
1. What is email marketing?
Email marketing is a form of direct marketing that uses email as the primary mode of communication for commercial and/or fundraising purposes to an audience. Marketing emails are sent with the purpose of enhancing the relationship of a merchant or organization with its perspective, current or previous customers and to encourage customer loyalty and repeat business.
2. How does email marketing work?
Email marketing helps a company or organization gain a competitive edge in today’s fast-paced society. Once a business sends an e-mail, special e-mail marketing software programs record and analyze important statistics, such as how many people successfully received and clicked open a specific promotional e-mail instead of deleting it. Furthermore, services such as Constant Contact offer features that can automatically send follow-up emails based on consumer behavior. These features and more help businesses and organizations stay ahead of the game.
3. What features do email marketing service provide?
Email marketing services provide a wide range of intuitive and helpful tools and features to facilitate outreach. Popular features that most services offer include easy to use drag and drop templates to help you build attractive and interesting emails, customizable newsletters, email list integration, and campaign tracking so you can see how well your outreach is working.