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Best Email Marketing Services - December 2017

Looking for the top email marketing services to help take your customer outreach to the next level? Compare the top email marketing service providers and improve communication with your customers and expand your business.

Updated for December 2017
Service
Score
Bottom Line
Features We Like
Most Popular Choice 2017
9.8

Awarded Best Email Service Provider for their focus on engagement
  • 60 Days Free Trial
  • Customizable Templates
  • Click-tracking Heat Map
  • Personalized Autoresponder
  • Drag & Drop Editor
9.3

Design and automate beautiful emails with free plans available
  • Live editing
  • Mobile optimized
  • Automation Pro
  • Drag & drop editor
  • Color Customization
9.1

Customizable plans for businesses of any size
  • Easy 5-Step Email Creation
  • Mobile Optimized
  • Follow-up Email Automation
8.9

Their customer insight tools are perfect for bloggers
  • Free Trial!
  • Mobile Optimized
  • Behavior Based Automation
8.2

All-in-one platform for email marketing, landing pages, and webinars
  • Automate with autoresponders
  • Mobile Optimized
  • Flexible Plans
Try our side-by-side comparison feature »

Most Commonly Asked Questions about Email Marketing Software

Ever since the introduction of the internet to today’s world, email marketing has become an essential tool for businesses and agencies alike to connect with customers and forge lasting relationships. Choosing the right service for you can be tricky, but we’ve got you covered. Continue reading to find answers to the most commonly asked questions about email marketing services.

1 What is email marketing?

Email marketing is a form of direct marketing that uses email as the primary mode of communication for commercial and/or fundraising purposes to an audience. Marketing emails are sent with the purpose of enhancing the relationship of a merchant or organization with its perspective, current or previous customers and to encourage customer loyalty and repeat business.

2 How does email marketing work?

Email marketing helps a company or organization gain a competitive edge in today’s fast-paced society. Once a business sends an e-mail, special e-mail marketing software programs record and analyze important statistics, such as how many people successfully received and clicked open a specific promotional e-mail instead of deleting it. Furthermore, services such as Constant Contact offer features that can automatically send follow-up emails based on consumer behavior. These features and more help businesses and organizations stay ahead of the game.

3 What features do email marketing service provide?

Email marketing services provide a wide range of intuitive and helpful tools and features to facilitate outreach. Popular features that most services offer include easy to use drag and drop templates to help you build attractive and interesting emails, customizable newsletters, email list integration, and campaign tracking so you can see how well your outreach is working.

Many services such as MailChimp, Constant Contact, Mailigen, and ActiveCampaign also offer risk-free trials for customers to get better acquainted with their system and features before purchasing.


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